09. Niche

In this episode Katrina shines a light on the power of niching. Whilst it feels counter intuitive for many, Katrina believes narrowing your focus to a specific segment of the market is one of the most effective strategies a small business owner has to build a sustainable, profitable business.

 

For the show notes head to: https://www.katrinamccarter.com/podcast/marketingwithnomoney_ep9_niche/